In the LED display application industry, some companies have already laid out the night travel economy. Due to various factors, the market performance is not as expected. The introduction of policies such as the night cultural tourism consumption area, the 100-city and 1000-screen plan, and the cultural tourism plan will greatly improve the Vibrate the confidence of LED display companies in the layout of the night travel economy.
The development of nighttime cultural tourism has a broader prospect, which also promotes the development of the LED display industry, stimulates the growth of demand, and stimulates the combined development of emerging technologies such as AR, VR, and naked-eye 3D visual effects with LED displays.
Advertising and marketing are alsoinseparable from the help of outdoor LEDdisplay screens
"One Hundred Cities Thousand Screens"ultra-high-definition video promotionservice encourages the renovation ornew ultra-high-definition large screens inimportant urban business districts, largescale comprehensive transportationhubs, Intemet celebrity landmarks and other places
The night travel economy is closelyrelated to the LED display, which belongsto the category of landscape lighting
Outdoor LED display large screen hasbecome an important starting point forcultural ecology empowerment in thecurrent emerging nighttime culturaltourism consumption vision
"Do as the Romans do" correctly understand the connotation of the night tour project
Consumers’ brains responded 18% higher when viewing relevant content in a DOO advertising campaign, which in turn led to a 17% increase in consumer spontaneous ad recall, ultimately proving that dynamic DOH advertising can improve 16% of sales, and combining these findings resulted in a 17% increase in overall ad placement rates. The large outdoor LED display screens are mostly concentrated in the city's core business districts, densely populated traffic roads, office building walls, etc., which can directly guide consumer behavior and are also an important link closest to the final link of consumer consumption. Building a brand can better link online channels to maximize the marketing value of the brand.
Seize the opportunity to focus on the creative development of the night economy
By creating an immersive atmosphere, taking advantage of the scene, and continuously upgrading outdoor creative advertising, it has enhanced the brand influence of the cultural tourism industry, promoted the prosperity and development of the tourism industry, and also promoted the development of the LED display industry. Taking LED large screen as an example, from last year to this year, the fire of naked-eye 3D visual effects, more and more large enterprises are building outdoor LED large screen. Not only the traditional media companies in the past have begun to build outdoor large screens, but also real estate companies have begun to build large screens, because the real estate itself needs to advertise, and it has more strength to create landmark media, and the cross-border operation of outdoor LED large screens makes more competitive.
